Managing Innovation

Create value for yourself and your organisation using the powerful and practical tool of innovation management.

This program focuses on the role of innovations and the characteristics of successful innovation. This will include the importance of linking innovation to business strategy, identifying sources of innovative ideas and designing and configuring the processes that can identify better innovations and move them into commercial reality.

We look at some of the barriers to successful innovation and strategies for managing them. We will also look at alternative market entry strategies and the role of internal and external collaboration in taking innovation to the marketplace.

This program can provide credit points towards a Specialist Certificate in Leadership or Strategic Marketing, learn more.

Dates Duration Fees Availability TBC 2 days A$2800 (GST exempt)* via Specialist Certificate in Leadership

Dates Duration Fees Availability Enrol
19-20 Oct 2016
2 days Assessed: A$3000 (GST exempt)*
Non-assessed: A$2800 (including GST)
Open Enrol me

*When undertaken on an assessed basis as part of a Specialist Certificate, course fees are GST exempt.


The ability to select and exploit the best new ideas through to successful commercialisation is a valuable and powerful skill.

You will learn to incorporate innovation management skills and processes into your job by absorbing the results of research on exceptionally innovative organisations and putting that knowledge to work through structured activities, cases, and skill practice.

You will leave with the ability to:

  • Describe how innovation could benefit your team and the wider organisation
  • Identify organisational and individual innovation capabilities and barriers
  • Understand how to integrate customers and new technologies into product development processes
  • Apply selected best practices in innovation to your organisation
  • Identify the barriers to successful commercialisation and identify strategies for overcoming them
  • Understand the role of networks and collaboration in the successful commercialisation of innovation.


Danny Samson is Professor of Management at The University of Melbourne, and specialises in issues to do with operations and supply chain strategy and effectiveness. Professor Samson has worked extensively in the field of Operations and Supply Chain Management, as a researcher, consultant, board member, author, executive educator, and on government inquiries. He has written three books on various aspects of operations and supply chain management that are relevant to these programs. He regularly provides industry and executive seminars and has participated in a number of committees and industry bodies, including appointment as a member of the Australian Manufacturing Council and the Commonwealth Government Industry Task Force on Leadership and Management (Karpin Committee). Read Danny's full profile.

Colin McLeod is an Associate Professor in the Department of Management & Marketing. Colin has worked in many roles including Research & Innovation and Marketing, Communications and Public Affairs with the AFL, Marketing and Brand Management with Goldman Sachs JBWere and was Group Marketing Manager for Telstra Mobile. Read Colin's full profile.

Assessment and awards

This program can be taken on an assessed basis as part of the Specialist Certificate in Leadership. Assessment includes a 2500 word written report.